We Help Brands Grow on Amazon.
Profitably.
We know what sells and scales on Amazon. That's why we exist. To help ambitious Amazon sellers cut through the noise, scale profitably, and dominate their category.
What Sets Us Apart
Finance-Focused
Our rigorous analytical skills ensure every decision is data-backed and profit-focused.
Consumer Products Experts
We understand what consumers buy, how they shop, and what drives conversions.
Amazon Veterans
We’ve done this ourselves—our strategies are tested, not theoretical.
From Boardrooms to Bestsellers
We didn’t start as e-commerce experts. We came from finance, strategy, and consumer markets. We knew e-commerce was the future, so with a team of former consultants, venture capitalists, bankers, and analysts from top firms we bought an Amazon brand—Bona Fide Beauty.
We had something most sellers didn’t, a deep understanding of strategy, finance, and quantitative analysis. We dug into the data, optimized relentlessly, and within months, we turned Bona Fide Beauty into a top category seller on Amazon.
If we work with you, it’s because we know we can make your brand a winner. Because we only get paid when you do. That means no vanity metrics, no fluff, just real, profitable growth and a business that generates cash flow.
What Sets Us Apart
Finance-Focused
Our rigorous analytical skills ensure every decision is data-backed and profit-focused.
Consumer Products Experts
We understand what consumers buy, how they shop, and what drives conversions.
Amazon Veterans
We’ve done this ourselves—our strategies are tested, not theoretical.
From Boardrooms to Bestsellers
We didn’t start as e-commerce experts. We came from finance, strategy, and consumer markets. We knew e-commerce was the future, so with a team of former consultants, venture capitalists, bankers, and analysts from top firms we bought an Amazon brand—Bona Fide Beauty.
With our deep understanding of strategy, finance, and quantitative analysis, we dug into the data, optimized relentlessly, and within months, we turned Bona Fide Beauty into a top category seller on Amazon.
If we work with you, it’s because we know we can make your brand a winner. Because we only get paid when you do. That means no vanity metrics, no fluff, just real, profitable growth and a business that generates cash flow.
We Win When You Win.
If we work with you, it's because we know we can make your brand a winner.
Meet the Team
Wei Lin
Chief People Officer
Wei Lin
Chief People Officer
Shay Nulman
CFO
Shay Nulman
CFO
Shay Nulman
Chief Financial Officer
Srjean Dosenovic
Head of Performance Marketing
Anna Mah
Senior Brand Manager
Srjean Dosenovic
PPC
Srjean Dosenovic
PPC
Anna Mah
Senior Brand Manager
Anna Mah
Senior Brand Manager
Jonathan Brubacher
Chief Product Officer
Jonathan Brubacher
Chief Product Officer
Kelly Zeng
Head of Marketing
Kelly Zeng
Head of Marketing
Ryan Correia
Data Analyst
Ryan Correia
Data Analyst
Matthew Lai
Brand Manager
Matthew Lai
Brand Manager
Grace Ng
Brand Operations Associate
Grace Ng
Brand Operations Associate
Kristine Yuen
Social Media Coordinator
Kristine Yuen
Social Media Coordinator
Faruk Puska
Financial Analyst
Faruk Puska
Financial Analyst
Jonathan Brubacher
Chief Product Officer
Kelly Zeng
Head of Marketing
Ryan Correia
Data Analyst
Matthew Lai
Brand Manager
Grace Ng
Brand Operations Associate
Kristine Yuen
Social Media Coordinator
Faruk Puska
Financial Analyst
Wei Lin
Chief People Officer
Wei Lin
Chief People Officer
Shay Nulman
Chief Financial Officer
Shay Nulman
Chief Financial Officer
Srjean Dosenovic
Head of Performance Marketing
Srjean Dosenovic
Head of Performance Marketing
Anna Mah
Senior Brand Manager
Anna Mah
Senior Brand Manager
Jonathan Brubacher
Chief Product Officer
Jonathan Brubacher
Chief Product Officer
Kelly Zeng
Head of Marketing
Kelly Zeng
Head of Marketing
Anna Mah
Senior Brand Manager
Ryan Correia
Data Analyst
Ryan Correia
Data Analyst
Matthew Lai
Brand Manager
Matthew Lai
Brand Manager
Kristine Yuen
Social Media Coordinator
Kristine Yuen
Social Media Coordinator
Faruk Puska
Financial Analyst
Faruk Puska
Financial Analyst
Grace Ng
Brand Operations Associate