We Help Brands Grow on Amazon.
Profitably.

We know what sells and scales on Amazon. That's why we exist. To help ambitious Amazon sellers cut through the noise, scale profitably, and dominate their category.

What Sets Us Apart

Finance-Focused

Our rigorous analytical skills ensure every decision is data-backed and profit-focused.

Consumer Products Experts

We understand what consumers buy, how they shop, and what drives conversions.

Amazon Veterans

Weve done this ourselvesour strategies are tested, not theoretical.

From Boardrooms to Bestsellers

We didnt start as e-commerce experts. We came from finance, strategy, and consumer markets. We knew e-commerce was the future, so with a team of former consultants, venture capitalists, bankers, and analysts from top firms we bought an Amazon brandBona Fide Beauty.

Armed with deep expertise in strategy, finance, and quantitative analysis, we dug into the data, optimized relentlessly, and within months, turned it into a top seller.

Success on Amazon isnt just about great products. Its about smart strategy, financial discipline, and data-driven decisions. We test, refine, and optimize strategies on our own brand first, so you get proven tactics that actually work.

What Sets Us Apart

We bring a unique combination of expertise that gives our brands an edge.

Finance-Focused

Our rigorous analytical skills ensure every decision is data-backed and profit-focused.

Consumer Products Experts

We understand what consumers buy, how they shop, and what drives conversions.

Amazon Veterans

Weve done this ourselvesour strategies are tested, not theoretical.

From Boardrooms to Bestsellers

We didnt start as e-commerce experts. We came from finance, strategy, and consumer marketsformer consultants, venture capitalists, bankers, and analytics specialists from top firms. We knew e-commerce was the future, so we made a bold move: we bought an Amazon brandBona Fide Beauty.

Armed with deep expertise in strategy, finance, and quantitative analysis, we dug into the data, optimized relentlessly, and within months, turned it into a top seller.

Success on Amazon isnt just about great products. Its about smart strategy, financial discipline, and data-driven decisions. We test, refine, and optimize strategies on our own brand first, so you get proven tactics that actually work.

We Win When You Win.

If we take you on, its because we know we can make your brand a winner. Because we only get paid when you do. That means no vanity metrics, no fluffjust real, profitable growth and a business that generates cash flow.

We dont work with just any brand. And you wouldnt want us to.

Meet the Team

Wei Lin

Chief People Officer
Wei Lin
Chief People Officer
Shay Nulman
CFO
Shay Nulman
CFO

Shay Nulman

Chief Financial Officer

Srjean Dosenovic

Chief Revenue Officer

Anna Mah

Senior Brand Manager
Srjean Dosenovic
PPC
Srjean Dosenovic
PPC
Anna Mah
Senior Brand Manager
Anna Mah
Senior Brand Manager
Jonathan Brubacher
Chief Product Officer
Jonathan Brubacher
Chief Product Officer
Kelly Zeng
Head of Marketing
Kelly Zeng
Head of Marketing
Ryan Correia
Data Analyst
Ryan Correia
Data Analyst
Matthew Lai
Brand Manager
Matthew Lai
Brand Manager
Grace Ng
Brand Operations Associate
Grace Ng
Brand Operations Associate
Kristine Yuen
Social Media Coordinator
Kristine Yuen
Social Media Coordinator
Faruk Puska
Financial Analyst
Faruk Puska
Financial Analyst

Jonathan Brubacher

Chief Product Officer

Kelly Zeng

Head of Marketing

Ryan Correia

Data Analyst

Matthew Lai

Brand Manager

Grace Ng

Brand Operations Associate

Kristine Yuen

Social Media Coordinator

Faruk Puska

Financial Analyst

Wei Lin

CEO

Wei Lin

CEO

Shay Nulman

CFO

Shay Nulman

CFO

Srjean Dosenovic

PPC

Srjean Dosenovic

PPC

Anna Mah

Senior Brand Manager

Anna Mah

Senior Brand Manager

Jonathan Brubacher

Chief Product Officer

Jonathan Brubacher

Chief Product Officer

Kelly Zeng

Head of Marketing

Kelly Zeng

Head of Marketing

Anna Mah

Senior Brand Manager

Ryan Correia

Data Analyst

Ryan Correia

Data Analyst

Matthew Lai

Brand Manager

Matthew Lai

Brand Manager

Kristine Yuen

Social Media Coordinator

Kristine Yuen

Social Media Coordinator

Faruk Puska

Financial Analyst

Faruk Puska

Financial Analyst

Grace Ng

Brand Operations Associate

Grace Ng

Brand Operations Associate

Were not just here to help brands growwere here to build winners.