We Help Brands Grow on Amazon.
Profitably.
We know what sells and scales on Amazon. That's why we exist. To help ambitious Amazon sellers cut through the noise, scale profitably, and dominate their category.
What Sets Us Apart
Finance-Focused
Our rigorous analytical skills ensure every decision is data-backed and profit-focused.
Consumer Products Experts
We understand what consumers buy, how they shop, and what drives conversions.
Amazon Veterans
We’ve done this ourselves—our strategies are tested, not theoretical.
From Boardrooms to Bestsellers
We didn’t start as e-commerce experts. We came from finance, strategy, and consumer markets. We knew e-commerce was the future, so with a team of former consultants, venture capitalists, bankers, and analysts from top firms we bought an Amazon brand—Bona Fide Beauty.




Armed with deep expertise in strategy, finance, and quantitative analysis, we dug into the data, optimized relentlessly, and within months, turned it into a top seller.
Success on Amazon isn’t just about great products. It’s about smart strategy, financial discipline, and data-driven decisions. We test, refine, and optimize strategies on our own brand first, so you get proven tactics that actually work.
What Sets Us Apart
We bring a unique combination of expertise that gives our brands an edge.
Finance-Focused
Our rigorous analytical skills ensure every decision is data-backed and profit-focused.
Consumer Products Experts
We understand what consumers buy, how they shop, and what drives conversions.
Amazon Veterans
We’ve done this ourselves—our strategies are tested, not theoretical.
From Boardrooms to Bestsellers


We didn’t start as e-commerce experts. We came from finance, strategy, and consumer markets—former consultants, venture capitalists, bankers, and analytics specialists from top firms. We knew e-commerce was the future, so we made a bold move: we bought an Amazon brand—Bona Fide Beauty.


Armed with deep expertise in strategy, finance, and quantitative analysis, we dug into the data, optimized relentlessly, and within months, turned it into a top seller.
Success on Amazon isn’t just about great products. It’s about smart strategy, financial discipline, and data-driven decisions. We test, refine, and optimize strategies on our own brand first, so you get proven tactics that actually work.

We Win When You Win.
If we take you on, it’s because we know we can make your brand a winner. Because we only get paid when you do. That means no vanity metrics, no fluff—just real, profitable growth and a business that generates cash flow.
We don’t work with just any brand. And you wouldn’t want us to.
Meet the Team

Wei Lin
Chief People Officer

Wei Lin
Chief People Officer

Shay Nulman
CFO

Shay Nulman
CFO

Shay Nulman
Chief Financial Officer

Srjean Dosenovic
Chief Revenue Officer

Anna Mah
Senior Brand Manager

Srjean Dosenovic
PPC

Srjean Dosenovic
PPC

Anna Mah
Senior Brand Manager

Anna Mah
Senior Brand Manager

Jonathan Brubacher
Chief Product Officer

Jonathan Brubacher
Chief Product Officer

Kelly Zeng
Head of Marketing

Kelly Zeng
Head of Marketing

Ryan Correia
Data Analyst

Ryan Correia
Data Analyst

Matthew Lai
Brand Manager

Matthew Lai
Brand Manager

Grace Ng
Brand Operations Associate

Grace Ng
Brand Operations Associate

Kristine Yuen
Social Media Coordinator

Kristine Yuen
Social Media Coordinator

Faruk Puska
Financial Analyst

Faruk Puska
Financial Analyst

Jonathan Brubacher
Chief Product Officer

Kelly Zeng
Head of Marketing

Ryan Correia
Data Analyst

Matthew Lai
Brand Manager

Grace Ng
Brand Operations Associate

Kristine Yuen
Social Media Coordinator

Faruk Puska
Financial Analyst

Wei Lin
CEO

Wei Lin
CEO

Shay Nulman
CFO

Shay Nulman
CFO

Srjean Dosenovic
PPC

Srjean Dosenovic
PPC

Anna Mah
Senior Brand Manager

Anna Mah
Senior Brand Manager

Jonathan Brubacher
Chief Product Officer

Jonathan Brubacher
Chief Product Officer

Kelly Zeng
Head of Marketing

Kelly Zeng
Head of Marketing

Anna Mah
Senior Brand Manager

Ryan Correia
Data Analyst

Ryan Correia
Data Analyst

Matthew Lai
Brand Manager

Matthew Lai
Brand Manager

Kristine Yuen
Social Media Coordinator

Kristine Yuen
Social Media Coordinator

Faruk Puska
Financial Analyst

Faruk Puska
Financial Analyst

Grace Ng
Brand Operations Associate
