We Help Brands Grow on Amazon.
Profitably.
We know what sells and scales on Amazon. That's why we exist. To help ambitious Amazon sellers cut through the noise, scale profitably, and dominate their category.
From Boardrooms to Bestsellers
We didn’t start as e-commerce experts. We came from finance, strategy, and consumer markets. We knew e-commerce was the future, so with a team of former consultants, venture capitalists, bankers, and analysts from top firms looked to Amazon.
From Boardrooms to Bestsellers
We didn’t start as e-commerce experts. We came from finance, strategy, and consumer markets. We knew e-commerce was the future, so with a team of former consultants, venture capitalists, bankers, and analysts from top firms, we looked to Amazon.
What Sets Us Apart
Finance-Focused
We ensure every decision is data-backed and profit-focused.
Consumer Products Experts
We understand what consumers buy, how they shop, and what drives conversions.
Amazon Veterans
We’ve done this ourselves, our strategies are tested, not theoretical.
We bought our brand Bona Fide Beauty, and with our deep understanding of strategy, finance, and quantitative analysis, we dug into the data, optimized relentlessly, and within months, we turned it into a top category seller on Amazon.
If we work with you, it’s because we know we can make your brand a winner. Because we only get paid when you do.
That means no vanity metrics, no fluff, just real, profitable growth and a business that generates cash flow.
We Win When You Win
If we work with you, it's because we know we can make your brand a winner.
Meet the Team
Wei Lin
Chief People Officer
Shay Nulman
Chief Financial Officer
Srjean Dosenovic
Head of Performance Marketing
Anna Mah
Senior Brand Manager
Jonathan Brubacher
Chief Product Officer
Kelly Zeng
Head of Marketing
Ryan Correia
Data Analyst
Matthew Lai
Brand Manager
Grace Ng
Brand Operations Associate
Kristine Yuen
Social Media Coordinator
Faruk Puska
Financial Analyst
Wei Lin
Chief People Officer
Wei Lin
Chief People Officer
Shay Nulman
Chief Financial Officer
Shay Nulman
Chief Financial Officer
Srjean Dosenovic
Head of Performance Marketing
Srjean Dosenovic
Head of Performance Marketing
Anna Mah
Senior Brand Manager
Anna Mah
Senior Brand Manager
Jonathan Brubacher
Chief Product Officer
Jonathan Brubacher
Chief Product Officer
Kelly Zeng
Head of Marketing
Kelly Zeng
Head of Marketing
Ryan Correia
Data Analyst
Ryan Correia
Data Analyst
Matthew Lai
Brand Manager
Matthew Lai
Brand Manager
Grace Ng
Brand Operations Associate
Grace Ng
Brand Operations Associate
Kristine Yuen
Social Media Coordinator
Kristine Yuen
Social Media Coordinator
Faruk Puska
Financial Analyst
Faruk Puska
Financial Analyst
Wei Lin
Chief People Officer
Wei Lin
Chief People Officer
Shay Nulman
Chief Financial Officer
Shay Nulman
Chief Financial Officer
Srjean Dosenovic
Head of Performance Marketing
Srjean Dosenovic
Head of Performance Marketing
Anna Mah
Senior Brand Manager
Anna Mah
Senior Brand Manager
Jonathan Brubacher
Chief Product Officer
Jonathan Brubacher
Chief Product Officer
Kelly Zeng
Head of Marketing
Kelly Zeng
Head of Marketing
Ryan Correia
Data Analyst
Ryan Correia
Data Analyst
Matthew Lai
Brand Manager
Matthew Lai
Brand Manager
Grace Ng
Brand Operations Associate
Grace Ng
Brand Operations Associate
Kristine Yuen
Social Media Coordinator
Kristine Yuen
Social Media Coordinator
Faruk Puska
Financial Analyst
Faruk Puska
Financial Analyst
We’re not just here to help brands grow—we’re here to build winners.
What Sets Us Apart
Finance-Focused
We ensure every decision is data-backed and profit-focused.
Consumer Products Experts
We understand what consumers buy, how they shop, and what drives conversions.
Amazon Veterans
We’ve done this ourselves, our strategies are tested, not theoretical.
With our deep understanding of strategy, finance, and quantitative analysis, we dug into the data, optimized relentlessly, and within months, we turned Bona Fide Beauty into a top category seller on Amazon.
If we work with you, it’s because we know we can make your brand a winner. Because we only get paid when you do.
That means no vanity metrics, no fluff, just real, profitable growth and a business that generates cash flow.