We Help Brands Grow on Amazon.
Profitably.

We know what sells and scales on Amazon. That's why we exist. To help ambitious Amazon sellers cut through the noise, scale profitably, and dominate their category.

What Sets Us Apart

Finance-Focused

Our rigorous analytical skills ensure every decision is data-backed and profit-focused.

Consumer Products Experts

We understand what consumers buy, how they shop, and what drives conversions.

Amazon Veterans

We’ve done this ourselves—our strategies are tested, not theoretical.

From Boardrooms to Bestsellers

We didn’t start as e-commerce experts. We came from finance, strategy, and consumer markets. We knew e-commerce was the future, so with a team of former consultants, venture capitalists, bankers, and analysts from top firms we bought an Amazon brand—Bona Fide Beauty.

Armed with deep expertise in strategy, finance, and quantitative analysis, we dug into the data, optimized relentlessly, and within months, turned it into a top seller.

Success on Amazon isn’t just about great products. It’s about smart strategy, financial discipline, and data-driven decisions. We test, refine, and optimize strategies on our own brand first, so you get proven tactics that actually work.

What Sets Us Apart

We bring a unique combination of expertise that gives our brands an edge.

Finance-Focused

Our rigorous analytical skills ensure every decision is data-backed and profit-focused.

Consumer Products Experts

We understand what consumers buy, how they shop, and what drives conversions.

Amazon Veterans

We’ve done this ourselves—our strategies are tested, not theoretical.

From Boardrooms to Bestsellers

We didn’t start as e-commerce experts. We came from finance, strategy, and consumer markets—former consultants, venture capitalists, bankers, and analytics specialists from top firms. We knew e-commerce was the future, so we made a bold move: we bought an Amazon brand—Bona Fide Beauty.

Armed with deep expertise in strategy, finance, and quantitative analysis, we dug into the data, optimized relentlessly, and within months, turned it into a top seller.

We Win When You Win.

If we take you on, it’s because we know we can make your brand a winner. Because we only get paid when you do. That means no vanity metrics, no fluff—just real, profitable growth and a business that generates cash flow.